FRANK LUNTZ <br/><br/>
WORDS THAT WORK : IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR 
DR. FRANK LUNTZ 
 - 
 -  HYPERION  2007 
 - xxiii, 324 p. 
<br/><br/><label>ISBN: </label>9781401303082 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>808.042 LUN (MBA)  / FRA