WILLIAM WELLS; JOHN BURNETT; SANDRA MORIARTY <br/><br/>
ADVERTISING PRINCIPLES AND PRACTICE 
WILLIAM WELLS, SANDRA MORIARTY AND JOHN BURNETT 
 - 7 
 -  PEARSON EDUCATION  2007 
 - xxxi, 592 p. 
<br/><br/><label>ISBN: </label>8131714144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.1 WEL (MBA)  / WIL