HARSH V VERMA <br/><br/>
SERVICES MARKETING : TEXT AND CASES 
HARSH V. VERMA 
 - 
 -  PEARSON EDUCATION  2008 
 - xiv, 470 p. 
<br/><br/><label>ISBN: </label>8177586734 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 VER (MBA)  / HAR