WILLIAM G ZIKMUND; BARRY J BABIN <br/><br/>
ESSENTIALS OF MARKETING RESEARCH 
WILLIAM G. ZIKMUND AND BARRY J. BABIN 
 - 3 
 -  THOMSON  2007 
 - xvii, 414 p. 
<br/><br/><label>ISBN: </label>8131502813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.83 ZIK (MBA)  / WIL