RICHARD J SEMENIK ; CHRIS T ALLEN ; THOMAS C O'GUINN  <br/><br/>
ADVERTISING AND INTEGRATED BRAND PROMOTION 
THOMAS C. O'GUINN, CHRIS T. ALLEN AND RICHARD J SEMENIK 
 - 4 
 -  THOMSON / SOUTH-WESTERN  2007 
 - xxix, 781p 
<br/><br/><label>ISBN: </label>8131501582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1 GUI (MBA)  / RIC