KENNETH E CLOW; DONALD BAACK <br/><br/>
INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS 

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 -  PRENTICE-HALL OF INDIA PRIVATE LIMITED  2007 
 - xix,515 
<br/><br/><label>ISBN: </label>9788120333055 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.121 (MBA)  / KEN