PHILIP KOTLER; GARY ARMSTRONG <br/><br/>
PRINCIPLES OF MARKETING 

 - 12 
 -  PRENTICE HALL OF INDIA PRIVATE LIMITED  2007 
 - xviv,599,I-20 
<br/><br/><label>ISBN: </label>9788120332928 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.38 (MBA)  / PHI