DON PEPPERS; MARTHA ROGERS <br/><br/>
RETURN ON CUSTOMER : CREATING MAXIMUM VALUE FROM YOUR SCARCEST RESOURCE 

 - 
 -  CURRENCY DOUBLEDAY  2005 
 - viii,296 
<br/><br/><label>ISBN: </label>0385510306 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER RELATIONS MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.81222 (MBA)  / DON