TY  - BOOK
AU  - KAUSHIK MUKERJEE
TI  - CUSTOMER RELATIONSHIP MANAGEMENT : A STRATEGIC APPROACH TO MARKETING
SN  - 9788120332850
U1  - 658.812 
PB  - PRENTICE HALL OF INDIA PRIVATE LIMITED
KW  - CUSTOMER RELATIONS MANAGEMENT
KW  - MARKETING
ER  -