KAUSHIK MUKERJEE <br/><br/>
CUSTOMER RELATIONSHIP MANAGEMENT : A STRATEGIC APPROACH TO MARKETING 

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 -  PRENTICE HALL OF INDIA PRIVATE LIMITED  2007 
 - xix,170 
<br/><br/><label>ISBN: </label>9788120332850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER RELATIONS MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.812  / KAU