TY  - BOOK
AU  - DANA-NICOLETA LASCU
TI  - INTERNATIONAL MARKETING : MANAGING WORLD WIDE OPERATIONS IN A CHANGING INTERNATIONAL ENVIRONMENT
SN  - 8177223704
U1  - 658.848(MBA) 
PB  - WILEY INDIA
KW  - MARKETING
KW  - MARKETING STRATEGY
ER  -