TY  - BOOK
AU  - JOE TIDD; JOHN BESSANT; KEITH PAVITT
TI  - MANAGING INNOVATION : INTEGRATING TECHNOLOGICAL, MARKET AND ORGANIZATIONAL CHANGE
SN  - 8126509716
U1  - 658.514 (MBA) 
PB  - WILEY INDIA
KW  - MANAGEMENT
KW  - STRATEGIC APPROACH
ER  -