LOUIS E BOONE ; DAVID L KURTZ <br/><br/>
PRINCIPLES OF MARKETING 

 - 12 
 -  THOMSON / SOUTH-WESTERN  2007 
 - xlix+656+i-18 
<br/><br/><label>ISBN: </label>8131502937 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658 (MBA)  / LOU