PACO UNDERHILL <br/><br/>
WHY WE BUY : THE SCIENCE OF SHOPPING 

 - 
 -  SIMON AND SCHUSTER  2000 
 - 255 
<br/><br/><label>ISBN: </label>0684849143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MARKETING RESEARCH, CONSUMER BEHAVIOR, SHOPPING 
<br/><br/><label>Dewey Class. No.: </label>658.834  / PAC