WILLIAM G ZIKMUND; MICHAEL D AMICO <br/><br/>
THE POWER OF MARKETING 

 - 7 
 -  THOMSON LEARNING  2001 
 - xxxiii+689 
<br/><br/><label>ISBN: </label>9812402357 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 (MBA)  / WIL