TY  - BOOK
AU  - MICHAEL J ETZEL; BRUCE J WALKER; WILLIAM J STANTON; AJAY PANDIT
TI  - MARKETING CONCEPTS AND CASES
SN  - 0070600902
U1  - 658.8 
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
KW  - MARKETING
KW  - THE NATURE AND SCOPE OF MARKETING
ER  -