MICHAEL J ETZEL; BRUCE J WALKER; WILLIAM J STANTON; AJAY PANDIT <br/><br/>
MARKETING CONCEPTS AND CASES 

 - 13 
 -  TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED  2007 
 - xxvii+735+N-23 
<br/><br/><label>ISBN: </label>0070600902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING THE NATURE AND SCOPE OF MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MIC