RAJIV LAL; JOHN A QUELCH; KASTURI RANGAN V <br/><br/>
MARKETING MANAGEMENT TEXT AND CASES 

 - 
 -  TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED  2007 
 - xiii+812 
<br/><br/><label>ISBN: </label>0070603952 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAJ