TY  - BOOK
AU  - VALARIE A ZEITHAML; MARY JO BITNER; DWAYNE D GREMLER ET AL.
TI  - SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
SN  - 9780070660076
U1  - 658.8 
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
KW  - MARKETING
KW  - CUSTOMER FOCUS
ER  -