VALARIE A ZEITHAML; MARY JO BITNER; DWAYNE D GREMLER ET AL. <br/><br/>
SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM 

 - 4 
 -  TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED  2008 
 - xxix+473 
<br/><br/><label>ISBN: </label>9780070660076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING CUSTOMER FOCUS 
<br/><br/><label>Dewey Class. No.: </label>658.8  / VAL