CHARLESS FUTVELL <br/><br/>
INSIDE MARKETING: A SELECTION OF READING FROM BUSINESS WEEK 

 -  MCGRAW HILL BOOK COMPANY  1990 
 - 190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8     MBA  / CHA