PHILIP KOTLER; KEVIN LANE KELLER; ABRAHAM KOSHY; MITHILESHWAR JHA <br/><br/>
MARKETING MANAGEMENT : A SOUTH ASIAN PERSPECTIVE 

 - 12 
 -  PEARSON EDUCATION  2007 
 - 119 
<br/><br/><label>ISBN: </label>8131702006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GENERAL
<br/><br/><label>Dewey Class. No.: </label>658.8  / PHI