ROBERT F LUSCH; STEPHEN L VARGO <br/><br/>
THE SERVICE-DOMINANT LOGIC OF MARKETING : DIALOG, DEBATE, AND DIRECTIONS 

 -  PRENTICE HALL OF INDIA PRIVATE LIMITED  2006 
 - 449 
<br/><br/><label>ISBN: </label>8120330404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / ROB