SANGEETA SHARMA; RAGHUVIR SINGH <br/><br/>
ADVERTISING PLANNING AND IMPLEMENTATION 

 -  PRENTICE HALL OF INDIA PRIVATE LIMITED  2006 
 - 478 
<br/><br/><label>ISBN: </label>8120329732 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1  (MBA)  / SAN