JAY CONRAD LEVINSON; RICK FRISHMAN; JILL LUBLIN GUERRILLA PUBLICITY : HUNDREDS OF SURE-FIRE TACTICS TO GET MAXIMUM SALES FOR MINIMUM DOLLARS - ADAMS-HALL PUBLISHING 2006 - 304 ISBN: 1580626823 Subjects--Topical Terms: MANAGEMENT Dewey Class. No.: 659 (MBA) / JAY