GEORGE S DAY ; KUMAR V ; DAVID A AAKER <br/><br/>
MARKETING RESEARCH 

 - 7 
 -  WILEY INDIA PRIVATE LIMITED  2006 
 - 751 
<br/><br/><label>ISBN: </label>812650806X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  MBA  / GEO