JEAN-JACQUES LAMBIN <br/><br/>
STRATEGIC MARKETING: A EUROPEAN APPROACH 

 -  MCGRAW HILL BOOK COMPANY  1990 
 - 539 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.802 MBA  / JEA