TY  - BOOK
AU  - PAUL W FARRIS; NEIL T BENDLE; PHILLIP E PFEIFER ET AL.
TI  - MARKETING MATRICS : 50+METRICS EVERY EXECUTIVE SHOULD MASTER
SN  - 8177584901
U1  - 658.8 
PB  - PEARSON EDUCATION
KW  - MANAGEMENT
ER  -