PAUL W FARRIS; NEIL T BENDLE; PHILLIP E PFEIFER ET AL. <br/><br/>
MARKETING MATRICS : 50+METRICS EVERY EXECUTIVE SHOULD MASTER 

 -  PEARSON EDUCATION  2006 
 - 359 
<br/><br/><label>ISBN: </label>8177584901 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAU