TY  - BOOK
AU  - JOSEPH C PICKEN; GREGORY G DESS
TI  - MISSION CRITICAL : THE 7 STRATEGIC TRAPS THAT DERAIL EVEN THE SMARTEST COMPANIES
SN  - 0786309695
U1  - 338.8 (MBA) 
PB  - IRWIN
KW  - STRATEGIC MANAGEMENT
ER  -