GARY L LILIEN; ARVIND RANGASWAMY <br/><br/>
MARKETING ENGINEERING : COMPUTER-ASSISTED MARKETING ANALYSIS AND PLANNING 

 - 2 
 -  PEARSON EDUCATION  2005 
 - 518 
<br/><br/><label>ISBN: </label>8129700050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.83  / GAR