SUNIL GUPTA; DONALD R LEHMANN <br/><br/>
MANAGING CUSTOMERS AS INVESTMENTS : THE STRATEGIC VALUE OF CUSTOMERS IN THE LONG RUN 

 -  PEARSON EDUCATION  2005 
 - 205 
<br/><br/><label>ISBN: </label>8129709023 
<br/><br/><label>Subjects--Topical Terms: </label><br/>FINANCIAL MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.151 (MBA)  / SUN