TY  - BOOK
AU  - KARTIKEYA KOMPELLA
TI  - BUILDING BRANDS BUILDING MEANING : A GUIDE TO INCREASING THE FINANCIAL VALUE OF BRANDS THROUGH POSITIVE MEANING
SN  - 8130903393
U1  - 658.827 (MBA) 
PB  - VIVA BOOKS
KW  - BRAND MANAGEMENT
ER  -