KARTIKEYA KOMPELLA <br/><br/>
BUILDING BRANDS BUILDING MEANING : A GUIDE TO INCREASING THE FINANCIAL VALUE OF BRANDS THROUGH POSITIVE MEANING 

 -  VIVA BOOKS  2006 
 - 134 
<br/><br/><label>ISBN: </label>8130903393 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 (MBA)  / KAR