HELEN EDWARDS; DEREK DAY <br/><br/>
CREATING PASSION BRANDS : GETTING TO THE HEART OF BRANDING 

 -  KOGAN PAGE  2006 
 - 244 
<br/><br/><label>ISBN: </label>0749445432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8343(MBA)  / HEL