JAGDEEP KAPOOR <br/><br/>
27 BRAND PRACTICES : TWENTY SEVEN ACTION PACKED STRATEGIES FOR BUILDING WINNING BRANDS 

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 -  MACMILLAN INDIA LIMITED  2005 
 - 147 
<br/><br/><label>ISBN: </label>1403924015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 MBA  / JAG