JAGDEEP KAPOOR <br/><br/>
BRAND SEG'MEANT'ATION : SEVEN STRATEGIES FOR EFFECTIVE SEGMENTATION 

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 -  MACMILLAN INDIA LIMITED  2006 
 - 92 
<br/><br/><label>ISBN: </label>1403928614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 MBA  / JAG