MATHUR UC <br/><br/>
BRAND MANAGEMENT : TEXT AND CASES 

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 -  MACMILLAN INDIA LIMITED  2006 
 - 173 
<br/><br/><label>ISBN: </label>1403930171 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 [MBA]  / MAT