KUMAR V; DAVID A AAKER; GEORGE S DAY <br/><br/>
ESSENTIALS OF MARKETING RESEARCH 

 - 2 
 -  JOHN WILEY AND SONS  2005 
 - 553 
<br/><br/><label>ISBN: </label>9812531823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.83  / KUM