LESLIE DE CHERNATONY; MALCOLM MCDONALD <br/><br/>
CREATING POWERFUL BRANDS IN CONSUMER, SERVICE AND INDUSTRIAL MARKETS 

 - 3 
 -  BUTTERWORTH-HEINEMANN  2006 
 - 467 
<br/><br/><label>ISBN: </label>8131204359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONTROL SYSTEM ENGINEERING
<br/><br/><label>Dewey Class. No.: </label>658.827 (MBA)  / LES