TY  - BOOK
AU  - ORVILLE C WALKER; JOHN W MULLINS; HARPER W BOYD JR; JEAN-CLAUDE LARRECHE
TI  - MARKETING STRATEGY : A DECISION-FOCUSED APPROACH
SN  - 0070611432
U1  - 658.8 MBA 
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
KW  - MARKETING
ER  -