ORVILLE C WALKER; JOHN W MULLINS; HARPER W BOYD JR; JEAN-CLAUDE LARRECHE <br/><br/>
MARKETING STRATEGY : A DECISION-FOCUSED APPROACH 

 - 5 
 -  TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED  2006 
 - 346 
<br/><br/><label>ISBN: </label>0070611432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 MBA  / ORV