LEO BOGART <br/><br/>
STRATEGY IN ADVERTISING : MATCHING MEDIA AND MESSAGES TO MARKETS AND MOTIVATIONS 

 - 2 
 -  NTC BUSINESS BOOKS  1990 
 - 406 
<br/><br/><label>ISBN: </label>0844230944 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1 MBA  / LEO