PHILIP KOTLER <br/><br/>
MARKETING MANAGEMENT 

 - 12 
 -  PRENTICE-HALL  2005 
 - 729+i20 
<br/><br/><label>ISBN: </label>8120327993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 MBA  / PHI