DAVID A AAKER <br/><br/>
STRATEGIC MARKET MANAGEMENT 

 - 6 
 -  JOHN WILEY AND SONS INC  2001 
 - 338 
<br/><br/><label>ISBN: </label>9971513900 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT GENERAL 
<br/><br/><label>Dewey Class. No.: </label>658.802 [MBA]  / DAV