WILLIAM WELLS; JOHN BURNETT; SANDRA MORIARTY <br/><br/>
ADVERTISING PRINCIPLES AND PRACTICE 

 - 6 
 -  PRENTICE-HALL  2005 
 - 599 
<br/><br/><label>ISBN: </label>8120326121 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.1 [MBA]  / WIL