JAGDISH N SHETH; ATUL PARVATIYAR <br/><br/>
HANDBOOK OF RELATIONSHIP MARKETING 

 -  RESPONSE BOOKS  2003 
 - 660 
<br/><br/><label>ISBN: </label>8178291045 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8   / JAG