ADRIAN PALMER <br/><br/>
INTRODUCTION TO MARKETING : THEORY AND PRACTICE 

 -  OXFORD UNIVERSITY PRESS  2004 
 - xxiv+645 
<br/><br/><label>ISBN: </label>0195672623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 [MBA]  / ADR