STAN RAPP; THOMAS L COLLINS <br/><br/>
THE MAXI MARKETING 

 -  MCGRAW HILL BOOK COMPANY  1995 
 - 330 
<br/><br/><label>ISBN: </label>0071342516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 [MBA]  / STA