TY  - BOOK
AU  - KEVIN J CLANCY; ROBERT S SHULMAN
TI  - MARKETING MYTHS THAT ARE KILLING BUSINESS : THE CURE FOR DEATH WISH MARKETING
SN  - 0070111243
U1  - 658.8 [MBA] 
PB  - MCGRAW HILL BOOK COMPANY
KW  - MANAGEMENT
KW  - MARKETING
ER  -